Power steering
Power steering uses energy from the engine to assist you in steering the vehicle. If the engine is off or if the power steering system becomes inoperative, the vehicle may still be steered, but it will require increased steering effort.
Should you notice any change in the effort required to steer during normal vehicle operation, have the system checked by a professional workshop. Kia recommends to visit an authorized Kia dealer/service partner.

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Never hold the steering wheel against a stop (extreme right or left turn) for more than 5 seconds with the engine running. Holding the steering wheel for more than 5 seconds in either position may cause damage to the power steering pump.
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If the power steering drive belt breaks or if the power steering pump malfunctions, the steering effort will greatly increase.

If the vehicle is parked for extended periods outside in cold weather (below -10 °C/14 °F), the power steering may require increased effort when the engine is first started. This is caused by increased fluid viscosity due to the cold weather and does not indicate a malfunction.
When this happens, increase the engine RPM by depressing accelerator until the RPM reaches 1,500 rpm then release or let the engine idle for two or three minutes to warm up the fluid.